MARKETING
SECRETS UNLOCKED!
Thank You For Purchasing My Work!
Brief
Introduction
There are techniques and methods in Internet Marketing that
you need to know if you want to make money online. They’re also pretty useful
if you don’t want to get burned or spend money you can’t afford to lose.
Like all areas of business, those who are ‘in the know’ use
tricks of the trade that become second nature. You may think you know what
these trade secrets are, and maybe you do – in theory – but putting them into
practice is a different matter. It’s like the difference between learning to
speak French at school and living in Paris for five years.
More importantly, it is THE difference between people who
make money online and people who don’t. Those that earn their living from the
Internet automatically – unconsciously – without thinking, incorporate these
trade secrets – these ‘master keys’ into
everything they do. Often without realizing that they are the secret to online
success.
As a pretty successful marketer I didn’t realize many of these
secrets myself until I stumbled across them. Yes – I know all the sales pages
you read claim to ‘stumble across’ secrets, but I really genuinely did.
I’d hired a ghostwriter to document the processes I use in
certain aspects of my business. I was going to publish and sell my own
money-making methods.
As I was editing them
to use on my sites I noticed certain techniques were included in EVERY SINGLE
ONE of my successful sales pages. Sales pages that I’d built that hadn’t made
much money were ones that DID NOT CONTAIN these methods. I quickly realized
that I really has stumbled on something very exciting.
I experimented and put together a great product, great sales
page and did everything I usually did expect for one thing. I left out my trade
secrets (even though I didn’t realize that’s what they were at the time)
The site…..BOMBED!
I failed.
I’d done everything as I usually would except for using my tricks of the trade and my site failed
miserably.
So I can only conclude that the tips in
this book have been the secret to my success.
Now I don’t use all the techniques in this book all the
time, but I do use SOME of them all the time. I’ve not added any padding or
fluff in this book – I’m going to take you straight to the meat and bones of
what I firmly believe can be a life, and income changing read for you.
You’re going to recognize some of these secrets – because
you’ll have seen them on sales pages before. You might even think that some are
old and worn out techniques.
LISTEN CLOSELY – You couldn’t be more wrong!
There are certain triggers, pushes and manipulations that
vastly increase the amount of sales you will make. These are used on the most
successful websites in Internet Marketing.
You won’t find them on little sites that don’t make any
money.
But you will have
to use them to jump onto the wealth bandwagon…and trust me - you will once you
see how hugely successful they can make your business, and (let’s be blunt) how
much money you can make from them.
Welcome to the inner circle guys…..I’m about to hand you the
key to open the secrets of successful Internet Marketing…
MARKETING
SECRETS UNLOCKED!
Marketing Secrets Unlocked - Method 1
‘Old’ is the new ‘New’
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I’m not sure which side of the fence I sit on in the
‘there’s nothing new under the sun’ argument. It’s certainly true in Internet
Marketing.
Most products contain information that has been rehashed – a
new slant has been put on it and it’s been given a catchy title (it’s all about
catchy titles these days) but although it might be better written and the links
to relevant sites are new – the info probably isn’t.
Nothing wrong with this.
As a buyer you simply need to realize that you’re not likely
to find any new information in a big launch. Sure – you might find info that
YOU haven’t come across before but it’s highly unlikely to be new to everyone
that reads it. This is true of most things in life – the difference is that in
Internet Marketing many things are touted as an ‘amazing breakthrough’ or
‘secrets revealed’.
The information contained could still be very valuable of
course, but not new.
And so top marketers have realized that if they want to sell
a product they should put a ‘new’ slant on it.
It works something like this.
Author comes up with a product.
Sells product.
Product gets old.
Product is forgotten about by even those who first bought
it.
Then someone gets a hold of it. Could even be the original
author.
Knows it's an older product, but decides to
"re-vamp" it.
Thus, an old forgotten product that is still useful gets re-announced and made re-valuable, as a
new product.
In other words, you take a product and give it a make-over.
Give it a new e-cover(electronic cover),
make a few changes to the interior of
the ebook file, and viola! A new, yet old, product emerges that markets
well, and can make you tens of thousands of dollars.
It’s been rehashed. It’s like a divorced man – it’s been to
the gym, got in trim, had a new haircut, got that broken tooth fixed and now
it’s ready to be offered again.
It’s the same old thing of course, but the packaging,
marketing and downright ‘fizz’ are much more appealing.
Of course, this Marketing Secrets Unlocked works ,
especially with Private Label Products.
In fact, it works BETTER.
Why?
Well, for starters, you can re-word the entire product if
you want to. Make sure you give it a catchy new title.
- Add YOUR name as
the author, and slip in all your affiliate links to make the product a
"multiple income stream" product.
Okay, so what's a "multiple income stream" money
producer?
It’s any product that can generate more than ONE source of
income.
A one source of income product is one that brings income
solely by selling the product.
A multiple stream of income product is one which contains
(for example) affiliate links, or links to OTHER products you are selling, so
that as well as selling the product itself, you get residual income from the
links in the book.
It’s an easy process.
First, be sure that you can legally make changes to the product you’ve chosen to market
(obviously if you wrote it yourself you can do whatever you want with it).
If you’ve bought resell or master resell rights which come
in pdf format this is NOT a problem. Just add your own bonus and zip it up with
the pdf. I do this all the time and it’s one of the reasons I look at people as
though they’ve gone mad when they say resell rights are dead.
I
LOVE resell rights. You can usually (check the license) add anything you like
to the package and pass it along with the resell rights product you bought
rights too. Most people who resell it are too lazy to change the package in any
way – often not even looking at it – so they happily pass along your affiliate
links, freebies, website adverts without realizing it.
Private Label Rights (PLR) are usually best for this though
because you can add your own money making links in the actual text of the
document.
Unfortunately the current trend is that some people put
weird and wonderful restrictions on their PLR products. Make sure you read the
licenses that come with the product and if in doubt, go for unrestricted PLR,
which means you can do most anything with it.
So (where was I?) – first – make sure you’re allowed to
change it.
If it’s a ‘rebrandable’ product (this means there are
certain things you’re allowed to change in the product) put in your affiliate
or other product sales page link(s) as directed by the original author/creator
of the product. Usually you can insert a link of your choice in the pdf that
comes with a rebranding tool.
Whichever way you do it, just make sure that the product
you’re creating (or rehashing or rewriting or whatever) becomes a multiple
income stream product by adding your own links. Otherwise once you’ve sold it,
that’s the end of your income from it, and the trick is to earn an ongoing
income from every single thing you sell.
When you’re creating a new product from an old one the key
thing is that you update it as much as possible, make it your own, and giving
it a snappy title. That way it’s more
likely to get resold and passed on, which of course is what you want.
I always think that Internet Marketing trends go round in
ten-year cycles. Look for old products – chances are you can pick up the PLR
for pennies.
If you don’t fancy rewriting them yourself use a ghostwriter
or freelancer to do it for you.
Most big sellers have a stash of older products to draw
from. Think about it – you’d have had to be involved in IM for 10 years to
remember the original launch. I WAS and my memory’s not that good. I’ve
successfully resold products from five years ago, after a serious rewriting,
and nobody’s noticed!
Remember - Old to New products.
Put your stamp on it. Re-title it – redo the graphics – put
your links in.
Sell it.
Take this to heart and you’ll never be short of products
again.
Marketing Secrets Unlocked - Method 2
The "Fear Factor" – scare the
life out of them.
Used throughout marketing in general – extremely effective
In Internet Marketing.
If you believe you may "miss the boat", to coin a
phrase, you’re more likely you take immediate ACTION.
Which is why we see LOTS of websites with ‘offer ends at
midnight’ or similar slapped all over the sales page.
That's the point of this one. To Make You Take
Action.
But, there's more to it than just that. It's how you WORD it
that really gets people's blood pumping.
Say for instance that you have written what you believe to
be a KILLER sales letter. Then, when you type up your "call to action" you say. . .
"Hurry.
This Offer Ends Soon!"
But WHEN exactly is "soon"???
Soon is such a broad definition in terms of time it doesn’t
sound real – or scary enough.
‘The British Are Coming!!’
‘The British Are Coming Soon!!’
Which prompts the most action?
Soon could be two days from now, or two weeks from now. It's
great for marketers to try and keep their "special offer" alive for
an undisclosed amount of time (they make more sales).
But really, it hurts them in the long run by not picking a
designated date and time. That’s why when I sell products with that come with
limited rights, or are time limited, I shut them down IMMEDIATELY the deadline
passes or the licenses sell out.
Make sure that when you use the "fear factor" you
give your customers a deadline. And STICK TO THAT DEADLINE! The fear factor
only works if you make a date and then remove your offer when the date is
reached.
Yeah, you may miss out on a few sales. But think about it
this way, the next time you run a time limited special offer your customers
will know they had better take you up on it or miss out forever.
And telling my
readers that I’ll be pulling the offer as soon as the licenses are sold is a
great selling point to. I’m just drawing their attention to a particular fact –
that it’s a limited offer – but MAN does it help sales.
Some copy writers call this fear trigger the ‘call to
action’. Here’s an example:
"Hurry!
This Is An Exploding Offer And Will Self-Destruct On Tuesday 14th At Exactly
Midnight."
It's even a good idea to throw in a little javascript counter
to really make them sweat ;-).
With one of these they can see the time to when the offer
ends counting down in front of their eyes.
Then finish up with something along the lines of. . .
"If
you come back here after the above date, you will NOT be able to take advantage
of this offer. You MUST ACT NOW or be locked out forever!"
Of course this is precisely how the "fear factor"
is supposed to work. Offer your customers something exciting, put a specific
time frame on it (a few days usually works great), give them an unbeatable
price for what they are getting, and then rip it away from them like a thief in
the night.
This works very well as a fast-cash generator too. Putting a
time limit of, for example, a week on the offer makes your reader act within a
certain time frame. This means you bank the money within a certain time frame
too of course.
This will work when you need to get affiliates on board fast
too.
In fact this is one of the best ways to guarantee a
successful launch. Make it week long then end it DEAD. The activity you’ll see
within that week will amaze you.
Marketing Secrets Unlocked - Method 3
Perceived Value.
This is a minefield. Luckily, as marketers it mostly works
in our favor.
Would you pay $97 for a book on Amazon?
Perhaps – if it was a huge glossy coffee table edition, or a
specialist trade manual related to your work. Most people have a $10 limit for
book (real, physical books) in our heads and it’s hard to shake that.
But convert that thought to an ebook and suddenly we’re forking out the best part of $100 for a 30
page electronic publication.
Why?
Because of perceived
value.
When you sell an ebook the value isn’t in the physical thing
– it’s in the information it contains. Best
of all, the value of information is impossible to quantify. For a start
information is more valuable to some people than others.
It’s not to do with size either – if I offered you a
600-page ebook on how to make money from adsense or a 1-page document
containing next week’s lottery results which would you go for?
But because e-products (which I’m focusing on because it’s
what most of us deal with online) can’t be quantified it means we must put some
value on them FOR our customers. This basically means telling them what it’s
worth (great business eh?)
Now this isn’t as hard as you might think because most
people involved with IM know that an ebook can sell from any price between $5
and $1000 (usually $997), but the normal range for an ebook is under $100.
There are some things we can do to improve its perceived
value. An ebook of 300 pages is usually (but not always) perceived as being
worth more than a 20-page ebook. Of course there are exceptions to this – if
it’s written by someone who’s classed as a guru then they can probably charge a
little more for it.
But when you’re reading down that sales page thinking ‘I
want to buy this ebook’ you already have a rough price in your head. If it
comes in between $19 and $47 chances are you’re going to buy it. Anything above
this range becomes an obstacle and undoes all the work done by the sales page.
In short, the perceived value you give to your book should
be the maximum you can get away with without it becoming something that the
potential customer has to think about.
In terms of volume you’re going to have to get around 25
pages minimum into your ebook. Anything less and it becomes something (you
guessed it) that the potential customer had to think about.
We don’t want them thinking – we want them to be rushed
along in a sales whirlwind of emotion.
Some of my best selling ebooks have been between 30 and 40
pages in length. That’s because I don’t write fluff or padding – hopefully you
can see that from reading this.
I could pad my books out to 100 pages and sell them for $97
instead of half that but I don’t because I have respect for my customers, and
want to provide (no fluff) quality information, but mostly because I know
they’re (you’re) not stupid.
People looking for quality information can spot padding a
mile off and it doesn’t go down well.
So to improve the perceived value of your product BUT also
to ensure it sells, you might want to do the following:
1. Sell it at an
‘industry standard’ price – up to $49
2. Make it over 30 pages if possible, but don’t increase the
price based on page value alone until you get over 100 pages.
3. Don’t make the pricing or (low) page number something that
causes your customer to stop and think rather than buy.
Being different can be a real selling point when marketing
your product but if you’re going to do it, make sure your product is flawless.
For example I’ve sold a four-page report for $37, but it was
a list of resources that were almost impossible to find elsewhere, which is why
people were more than willing to pay for it.
Also is was basically a four page list of websites, so the
perceived value was actually quite high (four pages lists a lot of websites)
Marketing Secrets Unlocked - Method 4
Can You REALLY Make Money From
"Making Money"?
Yes.
Those that have it want more.
Those that don’t have it want some.
And of course, everyone NEEDS it.
I don’t know how many people come online each day trying to
find a way of making money, but it’s a lot.
I know I did.
Did you?
Through some luck and a fair bit of hard work I found out
how to do it.
And the fact that I am known as a successful Internet
Marketer is a valuable commodity. I make
money online and therefore I am qualified to teach others how to do the same.
But the problem comes when you don't know who is giving out
true information and who's is just plain bogus.
The new saying ‘fake it ‘till you make it’ is a very real concept online
for many marketers.
There are ways to get into the ‘how to make money’ niche
without actually making money, and more importantly without scamming anyone.
Offers a free master resell rights product just for joining your list.
Once you’ve found your online money making method it gets
easier – far easier – to make more because you can share with others how to do
it.
This is ONE of the biggest Master Keys to earning money
online
WRITE
ABOUT YOUR OWN MONEY MAKING METHODS AND SELL 'EM!
If you can find a foolproof method of making $50 a day from
some technique or strategy than people will pay you FAR more than that to share
it with them.
$50 a day?
Surely that’s not a big enough ‘secret’ to sell?
Of course it is, because creating money from a PC and
Internet connection is nothing less than alchemy
to some people – it’s like creating gold from lead.
…..and if you can make $50 a day online, you can replicate
the process and make MORE.
That’s what people are buying when you sell your technique
in an ebook – not $50 a day but potential….they’re
buying the possibility of becoming rich.
And all you need to do is undertake your normal $50 a day
process, write it down, take screenshots and sell it.
Camtasia or Camstudio (software) now provide the tools you
need to make simple vides of your technique to sell. You’ve probably seen the
ones – they show what you’re doing ‘live’ on your PC while you narrate the
process.
These are very popular (or we’re told they’re popular) and
some say they’ll replace ebooks. Personally I doubt it but they are a great way
of putting together a product quickly and effectively.
Should you be afraid of revealing your money making secrets?
No.
Chances are, only a handful of people that buy your guide
will ever put the information to ANY use. Sure, they'll read it. Maybe even get
excited enough to take a few baby steps towards beginning down their own
money-making path. But very few people ever complete this process. You can’t
fight human nature, which is quite a relief for us marketers!
Some clever marketers even give away their techniques for
free, holding just one thing back – the TOOLS needed for the job.
Nothing wrong with this – it’s a standard marketing
technique.
For example if you write a book about how to make $1,000 a
week from your mailing list, and to undertake the process ALL the reader needs
is some list-building software.
Guess who’s selling the list-building software for $200??
I don’t do this.
Not because I’m a nice guy, but because I realize that
providing an excellent quality money making method will ensure that the next time I decide to reveal one of my
secrets it’ll sell well because people trust me and know I deliver a decent
product.
Which is my final point here. You don't have to limit
yourself to selling just ONE "How I
Make Money Online" product. Methods change or improve over time. So long as you are still learning new methods
you remain qualified to write another information product on the subject.
This is one of the biggest tricks of the trade – I’m giving
you the Master Keys to open the Internet Marketing money pit here (how many IM clichés can I get into one
sentence??)
Once you find a genuine way to make money online, you’ll
make MORE money selling the method of how to do it than you will using the
techniques.
That’s also (in my book) pretty much the definition of a
guru.
Marketing Secrets Unlocked - Method 5
The Persona Is Quicker Than The Eye
Did you know that many successful Internet Marketers suffer
from professional split-personality syndrome?
Ever heard of a guy known only online as "The Rich
Jerk"?
I thought you might have. Old and tired jerk now eh?
Fact remains it was one of the most impressive marketing
campaigns in Internet Marketing. Perhaps by accident.
You’ll probably fall into one of two ‘rich jerk’ camps.
You’ll either love him or loathe him. He doesn’t care which because either way he
wins.
If you love him you’ve probably bought the book. If you
loathe him you probably bought the book to see what all the fuss was about.
And if you DIDN’T buy the book I’ll bet you’ve added to at
least one forum thread to give your opinion on this genius/doofus.
You (we) have been royally marketed to by the rich jerk. He
was headline news in IM land. He got it SO right and his bank account will tell
you the same story.
Since the birth of the "Rich Jerk" many an online
marketer has tried to follow suit with their own "jerky" persona.
They’re only doing what the gurus say we should do -
And that is, to take what already works for other marketers
and improve upon it.
The problems arise when there is no foreseeable way to
improve upon what was previously done.
Rich Jerk worked because he was the first. The emotions he
sparked ranged from anger to devotion.
People see the same technique coming a MILE off now and
won’t give it the time of day.
The people who jumped on the bandwagon mostly only managed
to make people feel indifferent towards
them, and that’s the kiss of death in marketing. If you’re going to innovate
then INNOVATE – don’t be a follower.
This is SO hard to get right. In fact most people who DO get
it right aren’t exactly sure why it went right in the first place. It’s like
throwing mud at a wall to see if any sticks.
If it does, great – if not you’re just left with a pile of
mud and a dirty wall.
Why is why if you’re going to try an innovative method of
marketing, you might be better doing it under a pen name, or a ‘rich jerk’ type
name.
Because if it doesn’t work you could tarnish your real name
(your brand) for good.
Most successful marketers including myself write under more
than one name. They don’t make it widely known but it happens.
Working from behind your PC screen means that you can be
anyone at all. You can develop different personalities for different aspects of
your marketing. There’s nothing wrong in this.
Famous authors do it.
Gurus do it.
I do it.
If you’re trying something unusual or away from your usual
brand, think about using another name to do it with.
If John Johnson, writing as Trixie LaMuff delivers first
class info that I can use to boost my online business, I don’t care which name,
or even gender, is correct. It’s the content that matters.
As long as you don’t do anything criminal or run off with
anyone’s money, a pen name is certainly an option.
Yes, I do know the true identity of the "Rich
Jerk", and it’s not hard to do a little research to find it, but that was
initially part of the hype – who IS the Rich Jerk?
Pen names – other personas - are common place in many
industries. Gambling tipsters use them – rock bands use them to play small gigs
– writers obviously too.
It’s a personal decision as to whether you’re comfortable
producing products under different names. But whether you’re comfortable with
it or not, it’s a good thing to be aware than many big Internet Marketers have
more than one identity.
It gives you the scope to try out new ideas.
Don’t dismiss using different personas because you think
there’s something morally ‘wrong’ about it. There isn’t.
There is no governing body in IM – no rule book and no
referees. Try things out – get crazy – get brave – get drunk – whatever it takes
to free up your idea monster.
Pen names give you the chance to be who you want to be. In
100 years this won’t be possible.
Marketing Secrets Unlocked - Method 6
IS the gold in the list?
It IS if you use this trick….
If you’re serious about Internet Marketing, I’d say you
pretty much needed to build a list from day one. It can be done without a
mailing list but it makes it bloody hard work.
I’ve heard all sort of figures bandied about on the actual
amounts you should be able to make from your list. I honestly think most of it
is complete rubbish made up on the spot by marketers when someone asks them.
However, although I’m pretty sure there’s no definite answer
to how much you should make from your list, I can’t help using the following equation
when I assess my own earnings from my list.
I’ll say now that this is irrational and not based on any
research – however it works as a rule of thumb for me.
Not counting new launches, affiliate earnings or any other
sort of income from my websites – PURELY going off mailing s to my list, I
always try to earn around $0.50 per person on my list.
Obviously this doesn’t mean that everyone on my list sends
me a dollar (although that would be nice) it means that on average, with some
people buying and some ignoring the emails, I average $1 per person per month.
So with a mailing list of 1,000 I’d expect to take in $500 a
month from that one list alone.
THAT’S why you should build a list. Because it doesn’t take
much effort and it’s a great source of ongoing income. If you need money in a
hurry too, you can send out a mailing and have $500 in your account in 24-48
hours.
I know of someone who uses his (very large) list to fund
purchases rather than use banks or credit. He tells me he bought a $300,000
house from a single mailing to his list. I believe him.
I’m
not going to go into how to build a list because it’s not what this book is
about. You can find plenty of free info on the net about this. I use Aweber to
manage my lists. Others use getresponse or stand alone software that can be
installed on your own server.
To really earn good profits from your mailing list there is
a secret. The secret is…
Have
More Than ONE List!
That's it. That's the secret.
Now, if you only have one list you rely on to earn money
then you already know what to expect. $1 per subscriber. But, that equation
DOUBLES if you have two lists to pull in profits from. Want to triple it? Then
have 3 lists. And so on and so forth.
Obviously it’s not as simple as that. You could argue that a
big list would bring in exactly the same sales as a dozen small lists that
equates to the same number of subscribers.
Well yes and no.
If you have a large general list you’ll get a percentage of
sales sure, but not all the people on your list will want what you’re offering
at any particular time.
Some will be into Adsense, some into affiliate courses, some
into viral marketing and others into (for example) software, so might not want
an ebook on self-development.
See what I mean?
They’ve all opted in to your list to get a freebie
(presumably) but what the big boys – THE GURUS do, is realize that to make
serious money you need to be more exact
about what your list wants, so
they have multiple lists.
Here’s how it works. The have multiple opt in pages each
offering a different freebie. One might be on adsense, one on affiliate
courses, one on viral marketing etc.
Because the opt-in pages are more specialized they know in
much more detail what the subscriber is after. So to the list that opted in to
get the free adsense course they’ll target mostly adsense and pay per click
related products. To the people who opted in for the viral marketing freebie
they’ll target mostly viral marketing products.
And the end result is they end up with a much higher
purchase rate than the ‘general’ list that most subscribers try to earn from.
Really it’s niche marketing via a list rather than a
website.
Instead of $1 per subscriber, they might make $7 per
subscriber.
And on a 15,000 list that’s the difference between $15,000 a
month and $105,000 a month.
From the same number of people – just more targeted.
This is possibly THE biggest secret that the gurus want to
keep to themselves. I’ll bet you’ve not read about it before. Use it – it’s
worth 100 times the price of this book.
I’m speaking from experience.
Marketing Secrets Unlocked - Method 7
Your Product Must Have A Story…
Everyone loves a good story.
To make a lot of money online all you need to do is to turn
yourself into a master storyteller.
Your product won’t do much if it’s just another ‘how to make
money online’ product. But if it has a story – for example ‘Pregnant Abandoned
19 year old almost lost her home UNTIL she found this amazing money making
secret’
Now THAT’s a story albeit disguised as a sales page (or is
it the other way round?)
It’s corny – it’s hype – but it still sells.
Well.
People need to empathize with you. They need to find common
ground with you, because it makes it easier for them to justify to their ‘inner
voice’ why they should buy your product.
I’m not going into the psychology of it all here, but every
person who reads your product sales page is having an inner discussion with
themselves. They’re looking for the ‘catch’ in your sales letter but at the
same time they’re also trying to convince themselves why they should buy it.
Experts will tell you differently of course – they’re wrong.
Most experts don’t write high conversion sales copy. I do.
My advice is to listen to your emotions the next time you
read a good sales page. It’s like being a child again, listening to a fairy
story. You know that it’s not all true – but you want to believe and all you need is a good reason to believe and you’re hooked.
That reason is personal empathy.
All the best sales pages try to ‘connect’ with you in some
way. That’s why the rags to riches stories always work – the ‘used to be in
debt but now earn $100,000 a month’ stories work.
Because you are or
have been in a similar position, and you want the same lifestyle as the person
in the sales copy. They ARE you, in your imagination.
Try split testing your products. Put a sales page that just
focuses on the features and benefits of the product on one site, and the exact
same sales page, but with a personal story attached.
Watch which one sells better.
That’s why earlier in this book I said that once you’ve
learned to make money online you’ll earn far more teaching others how to do it.
Because you can tell (sell?) them YOUR STORY about how you
learned to do it.
Gurus use stories to great effect. Read the sales pages of
the guru’s big launches. Empathy – personal stories – things the reader can relate to.
It’s a huge selling trick.
Are the stories real………..?
Only the guru knows.
Marketing Secrets Unlocked - Method 8
Bums DO Earn Money. . .Online
Bums.
What is your first thought when you think of this word?
A person living on the streets begging for money?
If you’re British you might think about arses.
Well offline either is a pretty good description
However when you think about ‘bums’ online there’s now only
one thing it really means – BUM MARKETING.
Marketing "bums" are folks that elect to take the
easy way to earning profits online. And here's how the real bum marketers do
it…
A Marketing "bum" will either write their own, or
rewrite another author’s 300-800 word article in several places such as free
article directories, or on their own web sites including blogs.
(In case you wondered blogs are a great place to post
articles.)
But, within the
articles, they tuck away a few different money making methods such as Google Ads, affiliate links, and links to
their own select web pages that are designed to sell ONE product at a time (any
more than one product and most people get confused and leave the page)
Cleverly - all those little money-making methods are related
to the topic discussed inside their article.
So for example an article on viral marketing would include a
link to an affiliate product about viral marketing (if you buy it, the bum marketer
would get maybe 50%).
The web page links in the article would link to another
product on viral marketing – perhaps one actually written by the bum marketer.
The google ads displayed would also link to viral marketing
products and the clever bums would also have an opt-in link to a ‘free viral
marketing newsletter’ just in case you didn’t want to buy anything instantly so
they can mail you later with offers.
What's really cool about Marketing bums is the fact that
they do next to nothing besides writing up short little articles and offering
them for free to anyone and everyone who wants to read them, and still manage
to make pretty good profits.
Here’s the Master Key Secret
It’s
the people who use their articles that do the work for them – they’re the ones
who spread the articles, and therefore the reputation and LINKS of the bum
marketer.
After the money starts to come in they can even outsource
the article writing (paying $20 for an article to be written) so they don’t
actually have to do ANY work themselves. Genius.
So, effectively they earn money from giving away free
information. Beyond that, they also build up their reputation as a person of
value to others by providing such valuable information for free.
It’s a win – win situation and that’s exactly why the gurus
give out so many free reports.
It’s not because they’re nice people or want to help you
with free info – IT’S BECAUSE THEY MAKE SO MUCH MONEY FROM DOING IT THEY’VE
ABSOLUTELY NO DESIRE TO STOP.
Obviously this method isn't "new", but it IS a
method that brings positive results to those who use it.
I often wonder how many people just don’t realize how
powerful this method of making money is. We all pay lip service to bum
marketing and how great it is, but who actually uses it?
Well I’ll tell you now I do.
Because it brings me tens of thousands of dollars a year.
Of course, everyone will earn a different amount.
Some will earn little. And some will earn a lot. It all
depends on the effort you put in.
If you only release, or publish, a handful of articles
sprinkled with your money making devices, then you can only expect to see a
small return from your efforts.
If you get the process as automated as possible using
freelance writers you stand to make a lot of money. A ton of money.
The more bum articles / viral products you have out there,
the more money you’ll make.
There’s more to bum marketing than I can cover here but
here’s my point.
Gurus DON’T give away freebies because they’ve ‘earned more
than enough money and now it’s time to give something back’
They’re not like that. They may have made enough money but
they want more. Much more.
Get hold of every
‘free’ bit of information issued by the gurus and study it carefully. Then copy
the exact same method but use different information.
If they have a report about adsense that links to two
websites and an affiliate program, write one about blogging that links to two
websites and an affiliate program.
Put your links in the same places as they do – word the
links the same. Look at the introduction, the way in which they distribute it,
where they give it away for free etc and DO THE SAME with your subject.
It’s basically a master class on Bum Marketing provided free
of charge for you by the guru.
Use it. Most people just look at the free material, maybe
read it and that’s that.
FORGET
the free material. Look at the method.
Copy it.
It could earn you a LOT of money.
That’s the secret they DON’T want to give away for free –
without realizing it’s exactly what they ARE doing – you just have to know
where to look to get it…and now I’ve just told you.
Marketing Secrets Unlocked - Method 9
Squeeze Page Secrets
Squeeze page – a weird term.
You’ve probably heard the term a few times and not quite
understood what it means.
Me too.
Most of the people who talk about squeeze pages only have a
slight grasp of the concept – it’s just a term after all.
Here’s the important bit – this is what a squeeze page
should do, and here’s how I think it works best.
1.
Set Up A Mailing List Subscription Page And Make It The First, And ONLY
Page Your Website Visitors See When Arriving At Your Site – so don’t distract
them with sales offers or adsense ads or links to other pages. You want
visitors to do one of two things (hopefully just one) – either sign up to your
list or leave.
2.Offer
Some Free Information Of VALUE
3.
Get them to give you their email address and name, and verify (double
opt in) if necessary.
4.
Build Your Mailing List
By doing this you build your list and
as discussed earlier, INCREASE Your Chances Of Earning Money Over & Over
again.
There’s a lot of fuss made about list-building and it is important, which is why in my
opinion you should have a squeeze page, if not several as discussed earlier,
for your different lists.
There are different ways to use squeeze pages, all of which
should end with one result – the customer signing up to your list.
Here are a few variations on squeeze pages. . . .as used by
gurus and not-so-gurus.
1. Use it as your front, or main website page and only offer
a freebie or newsletter. They only get the freebie, or access to your
newsletter after they’ve subscribed. This is simple, useable and people know
what it’s about – they know what to expect from a set up like this. Suits both
parties. I’m a fan.
2. Get them to sign up AFTER they’ve bought something from
you. This in effect means they can only get to the download page after they’ve
paid AND given you their email address and name. I don’t like this method – and
resent it when I buy something and have to go through this. If you give the
option of signing up on the download page then that’s fine but you shouldn’t
bully paying customers.
3. Use it in giveaways. Have a pile of freebies and give
them, away in exchange for an opt-in (someone signing up to your list). This
includes JV giveaways run by other people. You offer a freebie and get sign-ups
in return.
4. Use the squeeze type page to let your visitors ‘see’ if
they "qualify" to be added to
your mailing list to get special deals and
notifications of upcoming special deals or offers. I think this insults
the intelligence of your subscribers. Of course everyone will qualify.
Those are just a few different ways to use the squeeze
method. Some good, some bad. ALL are used. There are more ways. One is
requesting an opt-in before even being taken to the sales page. That bugs me.
Again I prefer the straightforward method.
The principle is easy if you’re honest about it. Offer
something of value in return for them subscribing to your list
The hard work is
in keeping those subscribers AFTER you get them on your list.
Long and boring books have been written on how best to keep
subscribers.
Some would say you mail them every day with an offer –
others that you don’t mail more than once a month.
I have a rule of thumb that works for me. I look at those
lists that I choose to remain on (and there aren’t many) and work out why I
haven’t unsubscribed.
Then I copy the methods.
I’ll say again you’ll learn FAR more by watching what other
marketers do than you ever will buying their products.
You can see a good example of a high opt-in, low opt-out
newsletter here and watch how the owner looks after his list. It’s genius.
Opt-in and take note of how he works. No matter how many GetResponse list of
his you opt-in to, you will only receive one email!
mailto:jettdigitals@getresponse.com?subject=Subscribe
Me
Or just send an email to jettdigitals@getresponse.com
if you email program is not configured to work with this document.
Squeeze page building is such a huge deal, and rightly so,
there are a plethora of products that were created just for this process. All
designed with ONE goal in mind. . . .to help you build a great squeeze page.
I don’t think you need anything except a bit of care and
attention to build a large, responsive list.
Offer a good service or product for free in return for the
visitor trusting you with their email address and name. Remember this is like a
marriage – once you’ve got them signed up you can’t afford to take them for
granted – you have to offer them quality freebies and content as well as trying
to sell them stuff.
It’s a fine balance – sign up for some guru lists and you’ll
quickly learn how to do it (and how to NOT do it).
Your list is worth thousands of dollars to you each and
every month – look after it.
Marketing Secrets Unlocked - Method 10
The SEO Myth
I’ll put my cards straight out onto the table here guys – I
think SEO is a load of crap. What little part of it works is so tenuous (search
engines change their rules all the time) that it’s not worth doing.
There are far easier ways to get traffic.
This is just my opinion, and understanding of SEO.
Experts out there will tell you different. Try SEO – If it
works for you come back and tell me. I’m still waiting to hear from anyone to take me up on this challenge
yet.
When SEO first started out, it was all about using specific
keywords, and an abundance of them, throughout your pages to get you a higher
rank in search engine placement.
Now, it seems to be all about using those specific keywords and adding MORE specific keywords inside your website pages generating "long-tail" search
strings.
Eh?
Yeah. It is a bit confusing. So let's start by explaining
what, exactly, SEO is.
SEO stands for Search Engine Optimization. It’s a method of
using keywords and phrases which you put throughout your website pages
(including meta tags) to try to get YOUR website pages listed as close to the
top of the page in searches that people make on engines such as Google and
yahoo as possible.
In essence, SEO is a method where you try and get your
website listed on the first page of any
search engine search(because when people do internet searches they
rarely go past the first page)
The position on the page? If you're inside the top 5 or 6,
you're doing pretty well.
But, if you're in the top 3, well, you're doing extremely
well.
And being inside the top 3, or even striving to be number
one, is the main goal of SEO.
So, the "myth" is, if you got yourself at the
number one position of the search engines, then you would most definitely
increase your traffic, thereby increasing your profit margins.
What IS true is that if you were ranked number one, you
MIGHT see an increase in the amount of traffic, or visitors, to your website.
What is MYTH is that just because you would get those
visitors you would earn more money.
Think about it rationally – you could have a thousand
visitors a day but if your web page isn’t doing its job properly, you’re not
going to make much more money.
Getting people to your website is only a small portion of
having a successful, money making website.
There are other factors at play when trying to earn money
online. SEO is only one of those. The fact remains, you could be getting
thousands of visitors a day and not selling a thing.
Your website could have top ranking and be the crappest website
in the whole history of crap websites. You won’t sell anything.
And of course just to complicate things, the rules of how to
optimize your web pages change more frequently than the weather.
Ok.
Now, this is exciting. This is that "trick" part –
and it’s one of the only ways in which SEO is worth the time and the effort.
You don’t really need to know much about SEO to implement
this.
Instead of using one keyword over and over again on your
pages, and of course, possibly getting kicked out of the search engine ranks
for doing it, the trick now is to use "long-tail" keywords.
I hear you saying, "What the hell is a 'long-tail'
keyword???".
Hold on, because I'm about to tell you.
A "long-tail" search is one in which a specific
phrase (comprised of a few keywords) is used by a searcher to find what he’s
looking for on a search engine.
Say, for instance, someone was searching for "gravy
recipes". That would probably bring back too many results and so the
searcher would have to do more searching.
But, if this same person added the word "chicken"
or "brown" to the other keywords "gravy recipes", then they
would get more specific results presented to them.
So, the phrase "chicken gravy recipes" is
considered a "long-tail” search phrase.
What’s powerful about "long-tail" search phrases
peppered throughout your web pages is that they will naturally rank higher in
the search engines.
Naturally?
Yes. Meaning you won't have to do any work to get your pages
closer to the top bracket. It will do it all by itself without any extra effort
from you!
The search engine does the SEO for you.
So, maybe it's time you went back and tried slipping in a
few extra specific keywords to give you that "long-tail” search string and
boost your rank.
Be specific about what your website sells or does and you’ll
naturally climb up the rankings. How it works is beyond me but it works.
So if you have a site about blogging, you could be on page
59 of the 34.7 million results that a search for ‘blogging’ produces.
And chances are that the person searching isn’t interested
in your site because it about ‘blogging techniques for dolphin chefs’
But if you use the phrase ‘blogging techniques for dolphin
chefs’ which is quite specific, you could well end up at position 1 for this
particular search.
And just because it’s specific (a niche even) doesn’t mean
that only a few people will be interested. You might be able to sell your book
about blogging techniques for dolphin chefs to 1500 people.
And at $27 a go that’s not bad.
So if you’re going to use SEO use long tail keywords and let
the SEO do the work on it’s own.
It’s easier and more effective that way!
Marketing Secrets Unlocked - Method 11
Cheap sells.
We’re often told that the way to make it big in IM is to
sell ‘high ticket items’
The problem with high ticket items is that they cost too much.
And it’s near impossible for someone who’s just starting out
to sell a product costing $997 with any conviction.
I sell a little report that isn’t even mine. I bought it
with resell rights and it cost me $3. It’s a great value, great content item
that I sell at $9.
To date it’s brought me tens of thousands of dollars in
sales because it solves a problem for people. It’s targeted solely at people
browsing the net looking for a solution to a particular problem that they have
there and then.
My site ranks around 5th on the page for this
particular search query
(again using long string keywords – keywords that are pretty
defined – eg ‘remove Trojan daylight 4442 from Windows Vista’ rather than just
‘remove trojans’).
I rank at this position not because I’ve spent any real time
on SEO (in fact I just wrote the sales page to include my ‘string’ as many
times as possible and the search engines naturally picked it up) and I use a
very low priced adwords ad too.
The result is that people find my site and are happy to pay
$9 to get their problem solved there and then without having to do any further
searching. OR they look at the price and think ‘I’m not paying $9 when I can
find the information I need for free on Google’ and go away and search again.
Two hours later if they’ve not found the info they need
they’re happy to come back to my site and pay $9 for the luxury of not having
to search any more.
If my product cost $997 they simply would not consider
buying it. Sure – I might sell one every three months but it certainly wouldn’t
bring in the amount of money it has done.
OK – this is important. In my opinion,
big ticket items are intended for people to buy as they’re caught up in the
emotion and hype of a new launch.
Rarely do people go back to an item after 6 months and buy
it at full price. Either it’s been hugely discounted after the launch or it’s
now free or comes as a bonus in a membership site.
But rarely does an item for $997 – a big guru launch – cost
$997 three or six months after it’s been launched. The info hasn’t changed – so
why not wait and pick it up for peanuts after everyone else has lost interest.
I sure wouldn’t want to be trying to implmemnt a new money making system
(wghich cost me $997) at exactly the same time as 1000 other people who bought
it are trying to do the same thing.
It’s insanity.
However lower priced items will keep their value and quietly
tick away pushing sales into your Paypal account day after day week after week
for as long as you look after them.
You may make thirty thousand dollars (probably a lot more if
we’re being honest) as a guru launching a high ticket item. You certainly won’t
as a nobody (as most of us are). But start building good information product
sites that sell for small prices and you could find that your monthly income
exceeds $20,000 with no trouble at all – and what’s more it will continue to do
so for as long as you want it to.
People are happy to pay $27 for the convenience of having
information compiled and laid in front of them in an easy to read convenient
format. They aren’t willing to pay $997 for it.
Best of all, by using Clickbank or some other affliate
system you can have people go out and sell your small priced products for you
for 50% of the profit. Get 10 of these products on the go and suddenly you’re
able to quit your 9-5.
The guru model of doing things is flawed. It either works
supremely well (for a very small few) or doesn’t work at all. YET this is the model we’re all sold, day in
day ouy by big marketers.
Why?
Of course it’s because they make money by selling us the
methods (we discussed this earlier in the book – more money from teaching
others how you make money than actually using the methods you sell!) they use.
Instead why not look at WHAT they do – use the rarely
revealed tricks in this book and establish a way of earning online. Once you’ve
done that (again using the secret guru methods in this book) you can hop onto
the gravy train, quite legitimately.
And of course, with low ticket items, people can handle the
‘risk’ better. Put $1000 on a credit card and buy an Internet Marketing course
– you’ll know the REAL meaning of the phrase ‘my heart was pounding’
$27 is expendable. $997 isn’t.
Think about this, most of the "gurus" will tell
you to "Work Smarter, Not Harder" to earn your money. Meaning, you
need to sell far fewer high ticket items to make the same income as selling low
ticket ones.
The ONE factor they do not count on is that most people
don't have that much to spend.
But, those same people have a LITTLE to spend. Those are the
people you are going after.
If they’re trying to get into Internet Marketing, they want
to spend money on something. I did when I started out. If they can afford $997
it doesn’t mean they won’t spend $27 on your product. In fact it means they’re
more likely to, because they don’t have the option.
The people who CAN afford $997 may also decide to buy your
product (what’s $27 after considering a $997 product?) especially if the sales
page follows the guidelines we discussed earlier.
And of course the BEST reason. If you manage to sign them up
for your list after they’ve bought you’ll have FARRRRRR more subscribers than
the one or two or bought the $997 for the same profit.
After all profit of $1994 is only two sales (therefore two
subscribers) at $997 per product.
If you make $1994 selling $27 products you could end up with
73 subscribers, all of which you can send offers to time and time again.
Conclusion
There isn’t one.
Internet Marketing is a game – an ongoing game. You need to
see the funny side of it and not take it too seriously.
If you use the tricks – secrets – whatever you want to call
them, in this book then you should have successful product launches, and an
ongoing successful business.
The main thing – the BIG info is this:
Stop buying products from other marketers because you want
to learn how to make money.
Instead buy products because you want to know – inside out –
the methods that these gurus use to SELL the products to other people. You’re
not interested in how they say they earn money online.
Watch how they DO it not what they SAY they do – there’s a
big difference.
Once you’ve done that use these same methods to earn money
online yourself. Doesn’t have to be great amounts – just a gentle repeatable
income.
Then write up the method and sell it.
Congratulations – You’re on the money train.
Be honest – provide good information.
Keep the ability to laugh at yourself (Very Important:=).
Best wishes to you and the important ones in your life!
Here are some of my favorite resources:
PLR Video Shop – It's Like Having Your Own Production Team
http://plrvideoshop.com
Resell Rights Search Engine
http://mychoicedeals.com
Create PhotoShop Style Graphics Online
http://urhost.net/go/waytoocool/
